Skip to main content

Name Game



It was bound to happen.  Most major sports venues have corporate names or logos attached to them.  But when it happens in your home town, the dart stings just a little bit more.
In Portland, The Trailblazers are the only major pro team in town.  In the "Rose City" their arena was aptly named The Rose Garden.  Nobody ever got it confused with the famous literal rose garden in Washington Park.  Both draw millions of visitors yearly.

It's the corporate name that sticks in the craw. In this case it's now called the Moda arena in honor of a health care system that paid $40 million to advertise their name and remove the neon roses that light the arena now.  Of all the recent reactions to this news locally there is one that stands out as most amusing.  Up here we have a product called "Dave's Killer Bread."  It's a healthy loaf that comes in various incarnations of whole grains and named for it's founder, Dave, who turned his life around after being a recovering heroin addict and doing some hard prison time.  Dave learned the value of eating a healthy diet and his passion and product have led to great success.  So, it follows that someone wrote a letter to the editor of The Oregonian newspaper suggesting the name "Dave's Killer Arena."
I'm troubled.  Deeply troubled, but in no way surprised.  After all, as a culture, that's who we are.  Everything has its price and what the people want doesn't matter.  Often it's laughed at.  Power diminishes empathy.
The funny thing is, though, the name might be purchased, but most folks will eschew the new name and keep on using the old one.  For them, nothing has changed.
This phenomena, in all it's ludicrous ramifications, applies in most sports and not with just arenas.  A few years back the Kentucky Derby naming rights went to Yum Brands.  Officially it is now referred to as "The Kentucky Derby, presented by Yum."  But who really says that.  Only the broadcasters and journalists that are forced to.  I love how the notion that some things cannot be bought and sold lives on.
The irony of a health care system spending $40 million on advertising, while many folks can't afford health care has not been lost on anyone here in the rose city.  It's now just a daily reminder of just exactly what matters and how much in this culture.
I recall a book and then a couple of film versions of "Rollerball."  This distopic novel featured an international sports scene where there were no more countries just corporations who owned everything.  Rollarball was a combination of soccer/football played by armed men on motorcycles who tried to maneuver a huge steel ball-bearing into a net.  Much like a very lethal hockey game.  In this brave new world, people often died while the game was being played.
When I look around these days, I see we are well on our way to making that future a reality.

Comments

Popular posts from this blog

To a Tee

 I'm a sucker for a good t-shirt.  They are the foundational garment of my life.  My day starts with selecting a t-shirt and it ends with sleeping in one.  Once thought of as under garments, t-shirts are now original art and no doubt, a billion dollar business.   You can get a t-shirt with anybody's picture displayed.  You can commemorate an event, a birthday, a death, even a specular play in any sport.  Family reunions usually have a commemorative t-shirt.  Also, any organization that solicits your support in the form of a donation is likely to offer you a t-shirt. Where once I only had the basic white t-shirt, my drawers are filled with all manner of colorful choices.  Some recognize major events in my life, some, spectacular performances or plays I have witnessed, and some unforgettable places I have been.   I say I'm a sucker for a good t-shirt because I have taken the bait on what I perceived as a must-have only to be disappointed. ...

Body Language

I'm sitting there in a hospital gown, waiting for my doctor to complete my yearly physical.  This is when I look at everything on the walls, read the medical posters, the instructions on any equipment in the room, look in every corner and behind every chair.  I study the paper on the examination table, laugh out loud at the picture of a smiling child holding a bouquet of broccoli, and the note the placement of the computer in the room. Finally, wondering if the gown I'm wearing is on correctly, I focus on myself.  At this point in my life I'm fairly comfortable in a doctor's office.  But it always seems to take so long when waiting for the doc to enter.  So I fidget.  Then I begin a tour of myself.  Scars are tattoos.  I look at the one on my knee and see myself at 12.  Whittling a piece of wood with my Boy Scout jack knife.  The blade slips and I cut a crescent slash through my jeans and into my flesh for life.  50 years later ...

Sex, Religion, and Politics

Watching TV to keep up with the news is like going to a party.  Sex, religion and politics, in any order.  Those are the topics of choice.  We hear about "twerking," and are confronted with all manner of exhibitionism in local news.  Should women be wearing yoga pants in non-yoga areas.  The office, the workplace, school, church...and that's just the teachers! Religion encroaches in all the right places.  Christian Mingle, the online dating service pops up on the screen during the grisliest of crime shows, the politician's speeches and the sit-coms so full of sexual innuendo that every second of canned laughter barely hides the grins, the gasps, the outcries, or the mindless guffaws. So what's the message?  Are we a society and culture in decline or just rapidly changing?  Probably both.  I recall a student once coming to school with a most offensive tee shirt.  Offensive in that the cartoon image on the front made it impossible for hi...