I once wrote a letter to a shampoo manufacturer because they changed the aroma, viscosity, and color of their product. To no avail. Seems like it's happening more and more.
Now I realize that this is minor stuff that hardly threatens the existence of civilization as we know it. I know it's only mildly irritating in the long run. Other products that I will grow to love will soon be replaced or disappear, no doubt.
That's why I'm going to flip this diatribe and celebrate the long enduring fact that Levis Jeans are, were, and will always be in my life. I've worn Levis for over 50 years and have no intention of stopping now. I even went as far as saying that when I retire from full-time teaching I will wear them every day of my life.
Over the years the simple act of wanting and wearing Levis has become more complicated. In Jr. high and high school there were two kinds, regular blue jeans and then what we called
white Levis." By my 20s that changed with the introduction of colors, numbers, and corduroy choices. Today you need to know the difference between 501s and 514s. Even the sizes vary. Where once I could go into any story and buy size 34/32 in any variety and not have to try them on in advance, today that's a bit of a gamble. Still, there is something reassuring about knowing that the Levi Straus company lives on with a fair amount of success.
I must have about 10 pairs of Levis jeans in my closet right now. Three of them might as well be retired because of holes worn through. I keep them for painting rooms, or wearing on evenings I stay at home, or to go fishing and have a back-up. Another pair isn't my correct size, so it's in the the earthquake kit along with a faded brown pair that once was part of my classroom wardrobe. I have one new pair, a pair of chords, and three pair of blue jeans that I wear from week to weak. Oh yeah, there is also a pair of gray Levis I bought for classroom visits when I observe beginning teachers.
All these jeans have distinctive qualities. I can tell them apart by the color variation, the wear, and the fit.
Sometimes just being comfortable is enough reason to celebrate.